Photography By: Georgette Creative

L’ANZA Healing Hair Color & Care

Location: Santa Monica, CA

Industry: Professional Beauty

About L’ANZA:

A Healing Beauty Ritual that Enriches Beyond Hair

L’ANZA combines healing and high-perfomance professional hair color, care, and styling solutions. Our products, rooted in cutting-edge science and botanical ingredients, transform hair from the inside out for visible health, strength, and shine.

Current Role: Senior Marketing Manager

Key Responsibilities:

Lead creation and development of branded content to fuel omni-channel business growth.
Recruit new-to-brand users and followers via influencer marketing and paid media strategy.
Unify and elevate IMC positioning and messaging across all media channels.
Boost and optimize ad creative to grow brand awareness and conversions in-store and online.
Oversee the global price chart to maximize competitiveness and align with industry market trends.
Support innovation and new product launches via go-to-market tool kits OTIF.
Analyze organic and paid media metrics against KPIs and competitor data.
Mentor and up-skill internal team members and manage external agency partners.

Social Channels: