ABOUT ME

From SoDak to the Big Apple.

With over nine years of experience in the beauty industry, I am a seasoned marketing professional specializing in brand storytelling and go-to-market strategies. I excel at collaborating with innovation teams to strategically position products—both new and existing—while creating cohesive, impactful messaging for omni-channel platforms. Through integrated marketing, competitive pricing, and targeted promotions, I drive brand awareness, boost sales, and enhance credibility across online and offline channels. A passionate leader, I am dedicated to coaching and empowering teams, fostering collaboration, growth, and success.

I earned my Master of Business Administration with a concentration in Marketing from Washington State University’s Carson College of Business in spring 2023.

SKILLS & RESPONSIBILITIES

Developing Go-to-Market Strategies: Launching innovative beauty products and campaigns that resonate with target audiences.

Brand Management and Development: Building and nurturing compelling beauty brands that drive customer loyalty and growth.

Data-Driven Insights and Analytics: Leveraging consumer trends and sales data to inform product development and marketing strategies.

Pricing Strategy and Optimization: Crafting pricing frameworks that balance brand positioning with market competitiveness.

Omnichannel Content Marketing: Designing engaging campaigns across digital, social, and retail channels to maximize visibility and reach.

Copywriting and Storytelling: Crafting compelling narratives that showcase brand values and product benefits.

PR and Influencer Partnerships: Building strategic relationships with beauty influencers, media, and tastemakers to amplify brand awareness.

Market Research and Innovation: Identifying emerging beauty trends and consumer needs to guide product and brand innovation.

Cross-Functional and Retailer Collaboration: Partnering with internal teams and retailers to ensure seamless product launches and promotions.

Team Leadership and Strategic Management: Inspiring and guiding teams to achieve business goals while fostering creativity.

Project Management and Delegation: Overseeing complex projects from ideation to execution, ensuring timely and successful delivery.